CRM

6th May 2016

May saw the Customer Relationship Team go ‘live’ with our new CRM software bolt on, to enable us to build existing customer relationships and maximise on sales opportunities, winning new business. Existing customers here at Ford will see our team much more engaged with their accounts, as we bring the CRM system to life. The CRM system enables us to track orders at any stage of the pipeline, keep track of the best contacts on the account – who is the best contact for accounts? Who is the decision maker, and track campaigns that we attach to customer accounts.... READ MORE >